Domain registered.
Caleb sat down to register thrivehealthlabs.com. It was taken. Settled for strivehealthlabs.com. Hunter said it was the better name anyway. Officially Day 001.
Strive Health Labs is two friends from Oklahoma, six products, and a complete log of how we got here. The page you're reading is Day — of the build. Everything below is what's actually happened, or what we've publicly committed to next.
Caleb sat down to register thrivehealthlabs.com. It was taken. Settled for strivehealthlabs.com. Hunter said it was the better name anyway. Officially Day 001.
LLC registered with the Oklahoma Secretary of State. EIN issued. Business banking opened. Strive is a real company on paper.
Build deposit clears. The page you're reading is what that bought. From this moment on, every step of Strive becoming a real shop gets posted, every video gets cut, every screw-up gets a timestamp.
The opening six SKUs go into production. Founder-fulfilled out of Tulsa. No outside warehouse, no drop-shipping, no middleman between the lab and your door.
These are the six going live. Each batch tested by an independent lab; the COA is published before any vial ships. No "test on request."
Independent lab certificate of analysis on the first batch. Mass spec, HPLC purity, identity confirmation. Posted on the site before a single vial ships. The bar we're holding ourselves to:
Mass spec and HPLC on every lot, attached to every order and posted publicly. Not on request.
Daily build log on TikTok and right here on this page. Real numbers, real margins, real mistakes.
Founder-fulfilled out of Tulsa. You can email the person who packed your order and they will answer.
Doors open. Free shipping for the waitlist. The 10% launch code drops to every email on the list at 9 AM CT.
"We're starting a peptide company on camera. Day one was registering the domain. Day 024 was this page going live. Every step, every cost, every screw-up gets posted. If you've been burned by anonymous resellers, this is the one you can actually watch get built."